Château Poséidon Qui Veult · Peut

Two husbands,
one abandoned château,
five million pairs of eyes a month.

Tom & Damien left Canada to rescue a 19th-century French château that had sat abandoned since 1987 — doing the work themselves, on camera, in two languages. It became one of the most-watched restoration stories online.

Tom and Damien in front of the château at golden hour
5.2M+
Views / month
across platforms
565K+
Followers
YT · IG · TikTok · FB
97.2K
YouTube
subscribers
75.7K
Watch hours
/ 28 days (YT)
01Who we are

Not a renovation channel.
A love story with scaffolding.

We're a married couple — a Québécois and his husband — who spent a decade dreaming about an abandoned château before actually buying one and moving in. Now we document every collapse, every reveal, every argument about paint, with a Golden Retriever named Arthur underfoot.

The personality is the product. Our single highest-engaging post is the two of us in period costume; our audience comes back weekly because they're invested in the people, not just the plaster. That's why they watch to the end — and why a brand woven into our story lands as endorsement, not interruption.

Heritage restoration LGBTQ+ creators Bilingual EN / FR Slow craft & DIY Loire Valley Home & garden
Tom and Damien with the moving truck leaving Canada Day one — the move from British Columbia
Tom and Damien in hard hats with a sledgehammer before demolition
We do the work
Sitting in a château window in hard hats
All of it, ourselves
Tom and Damien planning a wallpaper restoration in a derelict room
Restoring every detail
Operating a Doosan excavator on the grounds
And the heavy machinery
02Where we reach them

Four platforms, one weekly story.

Each platform plays a role: YouTube for the long-form episode, Instagram & TikTok for the moments, Facebook for the loyal core that watches on the living-room TV.

Instagram
@chateau.poseidon
312K
Followers
3.0M
Views / 30 days
164.3K
Interactions / mo
518K
Top reel views
62 / 38
Women / men %
YouTube
@chateauposeidon
97.2K
Subscribers
444.5K
Views / 28 days
75.7K
Watch hours / mo
8.9%
Click-through rate
13:41
Avg view time
TikTok
@chateau.poseidon
85.2K
Followers
502.3K
Total likes
1.2M
Top video views
385.7K
2nd top video
Reels +
Cross-posted
f Facebook
Château Poséidon
71K
Followers
1.8M
Views / 28 days
828K
Unique viewers
58.4K
Interactions / mo
33.5K
Top post engaged

Figures from platform analytics, May–June 2026. Reach figures fluctuate week to week with publishing cadence; we're happy to share a live screen-share of any dashboard.

03Who's watching

An audience that owns homes, not just phones.

Our viewers skew established and affluent — homeowners, renovators, gardeners and heritage lovers across North America and the UK. For home, garden, finance, travel and premium durable brands, that's a higher-intent audience than the usual creator demographic.

Top countries (YouTube)
United States 34%
Canada 11.4%
United Kingdom 7.5%
France 7%
Age (YouTube views)
65+ 30.6%
55–64 25.4%
45–54 14.2%
25–44 24.3%
How they watch
On a TV screen 53%
Regular / returning 49.4%
From subscribers 68.7%
Watch in English ~99%

YouTube delivers our deepest data; Instagram skews younger and more female (62% women, strongest at 25–34), so a campaign across both reaches affluent older homeowners and a younger design-led audience in one buy.

04Why a partnership works here

People don't skip the people they trust.

13:41
They actually watch
Average view duration of nearly 14 minutes means an integration is seen, not scrolled past. Long-form trust is rare and it's ours.
49%
A returning audience
Almost half of YouTube views come from regular viewers, and 68.7% of watch time is from subscribers. A recommendation carries the weight of a friend's.
A story brands fit into
Real renovation needs real products — boilers, tools, gravel, cameras, paint. Sponsors become part of the build, not a banner glued on top.
From ruin to room

The work speaks for the taste.

Every room starts as a wreck and ends as something a design magazine would shoot. Drag each slider — this is the standard your brand would sit inside.

The kitchen before restoration
The finished kitchen
BeforeAfter
The kitchen
The bathroom before restoration
The finished bathroom
BeforeAfter
The bathroom
The entrance before restoration
The finished entrance
BeforeAfter
The entrance
05Ways to work together

What a collaboration can look like.

We build each partnership around the château's real story. Below are the usual shapes — bundles and bespoke campaigns welcome.

With a professional documentary film crew
Broadcast crews film here — France 3, Chantier de France
Behind the scenes of an episode shoot
Cinematic production, every single week
A
Integrated YouTube feature
Your product woven into a weekly episode — used on screen, in context, with a dedicated segment.
On request
B
Reels & TikTok package
Short-form across Instagram + TikTok + Facebook, designed to travel beyond our own audience.
On request
C
Multi-month ambassadorship
Ongoing presence across the restoration arc — the strongest signal of a genuine relationship.
On request
Let's build something

Bring your brand into the château.

Press kits, media rates and past-collaboration examples available on request.

media@chateauposeidon.com
YT · @chateauposeidon IG · @chateau.poseidon TikTok · @chateau.poseidon FB · Château Poséidon